Under Armour are trying to recapture some of that lost health marketplace as we’ve seen the huge decline of wearables, as most of them were failures.
Introducing the UA Healthbox.
Healthbox is a band, a scale and a heart rate monitor, along with special shoes.
Along with a connected app, and specialized sports knowledge, they’re going to be better than Fitbit, because they say so. Honestly I have the Fitbit Surge/Aria, and it does the same stuff, plus UA has declined to sponsor us at every turn, even though we’re down the street, so I feel no need to promote them. I feel like this is 2 years too late. They’ll get the UA lifers and some athletes, but I don’t see this taking a huge market share from FitBit unless UA puts a TON of money into market placement.
