Wheaties have partnered with Fulton to bring a brand new spin on breakfast a wonderfully innovative , new stream of revenue from the oversaturated market of craft brewing. Wheaties is a wheat cereal, Hefeweizen is a wheat beer, it actually makes sense, regardless of being completely unnecessary. But good for the gang at Fulton, it’s probably a nice gimmick payday collaborative effort.
Find out more from the General Mills company blog HERE