Kraft brings back the 90s Bagel Bites theme, with a fresh update

Pizza in the morning, pizza in the evening, pizza at supper time, when pizza’s on a bagel, you could have pizza anytime.

You remember the jingle, it sang me to sleep some nights after watching hours of Nickelodeon.

Well, it’s BACK! Sorta. The Kraft/Heinz group released today that they were going to be bringing back the 90’s theme to their ad campaign, but to my expertly trained ears from years of…hearing things, it just isn’t the same.

They gave it a bit of a granola fresh twist, for the soccer moms. This one says “Bagels in the morning, bagles in the evening, bagels at suppertime, when real protein’s on a bagel you can have bagels anytime”.

Meh, it’s cute, it’s pandering, and yes, I love getting press releases from Kraft, because I have real protein on my bagels and can enjoy bagels anytime.

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