The MagBelt is the perfect belt for everyone. It look’s great in the office, a night on the town, and will keep your pants up at all times–whether it be skiing, golfing, fishing, filling out TPS reports, plumbing, twerking, or just standing there.

STRETCH GOAL:

'Merica: The Buckle — ‘Merica: The Buckle

Ordering & Fulfillment

After you’ve backed us and the campaign ends, you will receive a survey from BackerKit that will let you choose your size(s) and color(s). BackerKit is a company we’ve partnered with to ensure that the reward fulfillment process goes smoothly. You won’t need to send your size and color at checkout, and feel free to message us with any additional questions you might have. Thank you for your support!

Choose from 4 different colors belts and buckles. 4X4=Math

The MagBelt works for everything, from meetings to mountains.

Magzook was born on a highway.

While riding his motorcycle through Michigan, Devin found the cuff of his pants blowing up and exposing his legs, which resemble that of a yeti. He thought there’d already be a product on the market to remedy this annoyance, and he quickly found something to meet his needs, purchased it online, and hit the open road. This overpriced solution quickly failed, and he knew that he could create something of higher quality at a lower price point.

Devin invented the sliding magnet system to secure his boot straps.

Not having a clue how to sew, the first prototype was made using copper wire, elastic nylon, two magnets and a metal clip. Seeing that it worked, he asked his grandma to teach him how to sew using her antique 1951 Singer Sewing Machine. Armed with a few metal clips, some spare webbing, and four magnets, he created the first pair of bootstraps called MagStraps. He soon realized the tightening system could be applied to other products, and after days of stitching and fine tuning the MagBelt came to life.

Devin's actual grandma. Not a paid actress. — Devin’s actual grandma. Not a paid actress.

Devin's motorcycle boots and his grandma's sewing machine. — Devin’s motorcycle boots and his grandma’s sewing machine.

With two magnets, some belt webbing and a metal ring, Devin created a magnetic belt that eliminates belt holes, belt overhang and adjusts to fit perfectly to your waist–even if you gain or lose weight. Devin wanted to get the product to market quickly and was looking for a business partner to help him along the way. At the time, Devin was driving for Lyft to help fund the idea. He picked up Kyle as a fare one Saturday morning, showed him the MagBelt, and they soon decided to partner.

Meet the team! Kyle Johnston, Devin O'Neill and Mike Sternoff — Meet the team! Kyle Johnston, Devin O’Neill and Mike Sternoff

After deciding to launch the MagBelt on Kickstarter, they knew they’d need a great video and asked Mike to fly down from Seattle and help them out. After seeing how awesome the MagBelt was and it’s pants-hoisting potential, he joined the Magzook team.

Whether giving a presentation or fly fishing, you're backing a belt that goes both ways. — Whether giving a presentation or fly fishing, you’re backing a belt that goes both ways.

It's also great for bigger kids and tweens as they grow. The belt adjusts to size as your child gets older (order a size up). — It’s also great for bigger kids and tweens as they grow. The belt adjusts to size as your child gets older (order a size up).

They're like a bunch of awesome magnetic cinnamon rolls. — They’re like a bunch of awesome magnetic cinnamon rolls.

Support Us, We’ll Give You a Belt…or Four

If you support MagBelt on Kickstarter, you’ll get a sweet belt. Give more and get more MagBelts—pretty much the definition of a win-win. If you want a belt that fits great, stays put, adjusts if you gain or lose weight, and generally looks awesome, then you need a MagBelt.

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci

Ordering & Fulfillment

Support Us, We’ll Give You a Belt…or Four

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